Key Stage 4
Course: Cambridge National Certificate In Enterprise and Marketing
Examination Board / Awarding Body: OCR
Why study Business Studies?
In this course students will develop their knowledge and understanding of what it takes to become a successful business and how rewarding it can be to own and run a business. The focus on practical enterprise and marketing activities in the coursework units should make it particularly appealing to students who may wish to consider setting up their own business in the future.
Unit 1: Enterprise and Marketing Concepts
Students will develop essential knowledge and understanding of enterprise and marketing concepts such as market segmentation, market research, product development and attracting customers. Students will also look at the main issues to consider and activities to carry out before starting-up a business such as business planning, business finance and types of ownership.
Unit 2: Design a Business Proposal:
Students will design a product proposal to meet a business challenge scenario. Students will identify a customer profile for their product design and complete market research for their product. Students will work with peers to gain feedback to inform final design decisions. Students will complete financial calculations to select a pricing strategy and determine whether their proposal is viable.
Unit 3: Market and Pitch a Business Proposal:
Students will pitch their product proposal to an external audience after completing a practice pitch. They will then complete a review of both their pitching skills and their product proposal.
Unit 1 – Enterprise and marketing concepts Examined Unit 50% of course
Unit 2 – Design a business proposal Coursework 25% of course
Unit 3 – Market and pitch a business proposal Coursework 25% of course